Privacy

What we collect

We may collect birth details you enter to build the chart, including date of birth, time of birth if you provide it, and place of birth. If you place an order, we also receive the contact, payment, and delivery information needed to complete that order.

We also receive standard technical and security information needed to operate the site, prevent abuse, and keep the service working.

How we use it

We use your chart inputs to calculate the chart, create the colour pattern, and generate preview images of the socks. We use order and delivery details to process payment, produce the item, ship it, and handle support requests.

We do not require an account to use the chart tool.

Our legal bases

Where you ask us to generate a chart preview or place an order, we use your information because it is needed to take the steps you request and to perform the order contract. We also use some information to meet legal obligations such as accounting, tax, and fraud-prevention record keeping.

We rely on legitimate interests to keep the service secure, prevent abuse, troubleshoot technical problems, and improve how the storefront and support flow work.

Who we share it with

We share the minimum necessary information with specialist service providers that help us run the shop, process payments, calculate chart and location data, print and fulfill orders, deliver parcels, host the site, and support customer service.

We do not sell your personal information.

International transfers and retention

Some of the providers we use may process personal information outside the UK. Where that happens, we rely on the safeguards required by UK data protection law and can explain the relevant transfer mechanism on request.

We keep personal information only for as long as it is reasonably needed for the service, support, security, record-keeping, and legal obligations that apply to the order. If we do not need personal information any longer, we delete it or reduce it to the minimum we still need to keep.

Your rights and automated processing

Depending on the legal basis involved, you may have rights to ask for access, correction, deletion, restriction, objection, or portability. To make a request, email [email protected].

We use automated chart and design-generation steps to create your preview, but we do not use solely automated decision-making that has legal or similarly significant effects on you.

You also have the right to complain to the Information Commissioner's Office if you believe your data has been handled unlawfully.